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The Report of the Iraq Inquiry
domestic electoral politics. Despite Bush’s throw away line to the Prime Minister in
December (that he would hand over the communications operation to us if it had
not been sorted out by now), Condi Rice will not admit failure; Bremer would resist
strongly; and Bush will not in fact hand us a baton which could be of such political
importance to him.
“So we must make the best of a bad job. The work our press officers are doing
on the development and implementation of the different [CPA] sectoral strategies,
and our assistance to IMN [Iraqi Media Network/Al Iraqiya], are the most valuable
contributions we can make.”
931.  The FCO paper was passed to Mr Blair on 12 February, under a covering note
from Mr Cannon.541 Mr Cannon commented:
“… our resources cannot match those of the Americans. Things at last seem to
be moving in the right direction … So we recommend that we continue to support
the US effort rather than taking over full responsibility for the media strategy.
Do you agree?”
932.  Mr Blair commented on this recommendation: “Yes but at the end of Feb I want
an update and if necessary, will move in.”542
933.  The FCO provided No.10 with a further update on efforts to improve the CPA’s
media operation and Al Iraqiya on 1 March.543 The CPA now had a tighter grip, and
was undertaking more strategic planning. The FCO concluded:
“There remains a lot of ground to make up, and the focus is still heavily on the
domestic US audience. But things are moving in the right direction, and more
systemic thought is being given to the Iraqi audience.”
934.  Mr Cannon wrote to the FCO on 10 March:
“As you know, the Prime Minister wants to improve the presentation of Iraq policy
in the UK and international media. He would like us to work for more broad and
positive coverage of Iraq …”544
Mr Cannon listed a number of actions to improve the presentation of Iraq policy,
and reported that Mr Blair considered that it could best be delivered by a short-term
strengthening of the No.10 Press Office.
935.  Mr Cannon’s letter did not respond to the issues raised in the FCO’s 1 March
update regarding the CPA’s media and communications effort.
541  Minute Cannon to Blair, 12 February 2004, ‘Iraq: Media and Communications’.
542  Manuscript comment Blair to Cannon on Minute Cannon to Blair, 12 February 2004, ‘Iraq: Media and
Communications’.
543  Letter Owen to Cannon, 1 March 2004, ‘Iraq: Media and Communication’.
544  Letter Cannon to Owen, 10 March 2004, ‘Iraq: Media and Communications’.
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